Apparel & Tailoring · London

We outfit people for what they do.

On the court, on the job, on call, the green or the ballroom. We create and distribute focused clothing brands around the real demands of the people who wear them — never a generic one-size-fits-all catalogue.

Explore Our Brands What We Stand For

Our Values

Craft, purpose, and clothes that earn their keep.

Great clothing isn’t about chasing trends. It’s about understanding what a person needs the moment they put it on.

Whether it’s a team stepping onto the court, a crew starting an early shift, first responders answering a call, a fourball on the first tee, or an individual being fitted for a bespoke suit — every garment we make starts with respect for the craft and the people wearing it.

Built for the moment it’s worn: A jersey has to survive a tackle, workwear has to outlast a hard shift, and a tailored jacket has to move effortlessly with its wearer. Function always leads form.
Specialists, never generalists: Each of our brands is dedicated to a single world with its own cuts, fabrics, and standards — so every community gets clothing made specifically for them.
Direct from our hands: We work directly with clubs, teams, and clients from first sketch to finished piece — no generic self-service configurators and no middlemen.
Identity you can wear: Clothing brings people together. From club colours and team crests to personal monograms, we craft garments that people are proud to put on.

Our Brands

Five worlds. One standard of craft.

Each brand in our family focuses on a single discipline — from custom team sportswear and golf apparel to bespoke tailoring, trade workwear and emergency response gear.

Team Sportswear Live

Custom-sublimated team kits and corporate running apparel made to order for clubs and companies across Germany, Austria, and Switzerland — designed from scratch in 48 hours with all crests, numbers, and sponsors included.

loewe-sport.de

Club Kits & Corporate Running (Basketball, Handball, Volleyball, Floorball)

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dein-football-trikot.de

American & Flag Football Jerseys & Gamewear

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Golf Apparel In Development

Young, bold and open to collaborations with brands and clubs — CUBS is the perfect flight partner when it comes to individual style on the course.

Clubs · Brand Collaborations · Course Style

Website in development — get in touch if we can help you out.

Bespoke & Made-to-Measure In Development

LION’S CUT

Modern tailoring built around individual posture and proportion. Hand-canvassed construction, working surgeon’s cuffs, and fine British and Italian cloths — fitted around the person, never off the rack.

Signature · Bespoke · Private Fittings

Website in development — get in touch if we can help you out.

Trade & Corporate Apparel In Development

Durable trade and corporate clothing engineered for skilled crafts, workshops, and field teams — combining reinforced everyday comfort with a sharp, unified team appearance.

Skilled Trades · Logistics · Corporate Teams

Website in development — get in touch if we can help you out.

Emergency & Rescue Gear In Development

Dependable station wear and high-visibility operational clothing designed for fire brigades, ambulance services, and civil response units who rely on their gear under pressure.

Fire Brigades · EMS · Civil Response

Website in development — get in touch if we can help you out.

48h

Custom Design Concept

Every team and corporate kit starts with a bespoke visual concept crafted directly by our designers within 48 hours.

5.0 / 5

Client Satisfaction

Rated 5.0 out of 5 by sports clubs and corporate partners across our active brands on ProvenExpert.

UK & Europe

At Home in Europe

Rooted in London with dedicated teams serving clubs, businesses, and private clients across Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, and the UK.